A new edition of Roof China will be held next May in Guangzhou. So if you prepare to exhibit, it is time to move and get ready for the specialized roofing industry exhibition.

 

The exhibition will take place at China Import & Export Fair in Pazhou Complex. Concretely on Area B. So the first thing you have to do is to know the venue.

 

On the China Import and Export site you can find a floorplan from the exhibition area that will let you to make an idea of the distribution and help you to decide the best location for your stand.

 

Now, if it is the first time you are going to exhibit in Guangzhou there are some things you have to know:

 

You probably never been before in a crowded event. Forget wherever you’ve seen before.

Generally, if you usually exhibit in USA you will note that booths are quite large (easily over 600 sqf).

There are Intellectual Property Enforcement Agents that attend every expo.

 

So, as if an unknown market we recommend you to keep in touch with local companies and agencies that will help and advise you on the best way to proceed.

 

Once you’ve chosen your best location, that the most of the times depends on your business profile - waterproofing materials, roof… - is time to think about how do you want  to show yourself. In other words:

 

How are you going to sell yourself?

 

Booth design: In setting up your stand for exhibition, you want to create a booth that not only fits your product’s needs, but also it is set up in a way that will attract potential clients to your exhibition stand. 

 

Thus, it may be beneficial to hire a local contractor or architect to help design a booth that will stand out in the crowded exhibition space.

 

Hostesses: You should always consider hiring a hostess for your exhibition as these professionals know how to attract clients and leave them with an excellent first impression.

 

When hiring a hostess for your stand, you should consider hiring from a local company. This will ensure that you pay little to zero travel fees. 

 

Additionally, your hostess should be able to speak at least 2 languages so that he or she can talk to many different customers from different parts of the world and can help to translate so that you can interact directly with your client.

 

AV support: If you want your exhibit to really stand out, adding audiovisuals support will attract even more clients to your stand. And it is easy and quiet cheap to find a company that rent this kind of material per day. 

 

Hope all this tips are helpful to get succeed next time you exhibit on Roof China.

 

Links: 

http://www.cantonfair.org.cn/hall/en/index.aspx?start=bn

http://www.nstands.com/guangzhou/